unique opportunities where my diversified skills and experience acquired in both the Consumer and the technology
industries can be fully utilized. This includes expertise in Marketing and
Sales Management, Product Marketing, Sales Training, Software Product Marketing/Sales
and collaborative eCommerce applications.
System and component
technology products marketed for a full spectrum of companies. Developed and
implemented a variety of marketing strategies to increase market share.
Summarized below are the marketing experiences in territory/sales channel
management and sales force training:
- Systems Consulting:
Established a VAR/ISV business
offering custom computer needs analysis, implementation and complete
integration services in addition to product marketing development.
Configured systems for real-time manufacturing processes and data
Developed complete business plans, promotional campaigns and
budgets for clients.
Produced collateral materials to support sales and marketing
Trained staff in various areas: systems, sales and product
- Regional Marketing Manager:
Directed territory marketing and account penetration strategies for CAE IC design software
products to semiconductor manufacturer’s design centers.
Conducted product benchmarks, design wins resulting in
significant increases in market share.
Knowledgeable in ASIC, Gate-Arrays and traditional component
- Manufacturers Representative:
Managed over 20 product lines for leading global companies in the systems, components
and data acquisition products for the Rocky Mountain Region.
Developed the OEM customer base by negotiating annual contracts
and designing-in products.
Successfully managed distribution with product promotions and
just-in-time inventory sharing.
Trained direct and distribution sales force on all product lines.
- Product Marketing Management:
Developed the national new product roll-out program for a global laboratory electronics line.
Consulted with the design team to include features which
reflected customer requirements.
Managed the sales promotion at national shows including technical
Developed the technical strategy for design wins and unique
- Marketing Education Manager:
Developed a full sales training program for a national sales force, where 40% of the class progressed
the to Million Dollar sales club.
Trained the sales team using the Xerox Professional Sales Course coupled with interactive video methods.
Implemented sales-role scenario training methods using video feedback
for re-enforcement of proper technique development.
Monitored sales progress with field call contact, yielding a 60%
President’s Club sales force achievement.